The CEO of Fantastic Books Publishing is seen here chatting to James Ireland. James sorts out the technical side for La Scala Studios who made a photographic record of the event.
The books on display were an East Yorkshire crime series whose heroine, Annie Raymond has bumped up against the equestrian world a number of times.
With an East Yorkshire publisher who promotes East Yorkshire books by East Yorkshire writers thinking about joining an East Yorkshire photographic studio in sponsoring an East Yorkshire rider, we might yet see a whole swathe of East Yorkshire colours in Rio. Who knows?