Friday, 17 December 2010

How to run a successful book party that sells out of books

Using the model of 29 November 2010 and the Doll Makers, here are three key points:

1 Avoid a day when there is a Tube strike

2 Avoid a day when the city is brought to a halt by snow

3 Avoid a venue where the lift breaks down after the invitations have gone out

All in all, it wasn’t surprising the turnout was lower than expected, but enough people made it for a good time to be had by all. The members’ area at ALCS is a great venue and worth fighting through adversity to see.

Jason from Camden Lock Books struggled in (and up) and with sales on the night and some advance sales from people who hadn’t made the party, left without any books at all which is as it should be.

Two attendees, author Jan Jones and wild life photographer Sandbyte, took photos and blogged the event. Thank you to them.

Chances are we’ll be back for the next launch around June next year. The venue is too good not to take a risk with the lift. We’ll avoid tube-strike Mondays. And if it snows heavily enough in June in central London to bring the city to a standstill, the world will be facing larger problems than disruption to a book party so we’re not worrying about that.

1 comment:

  1. It was lovely, Penny. And not that steep a climb to the penthouse.